LONDON SCHOOL OF JOURNALISM
Freelance Writing for the Web
What our tutors say about this course....
David Lubich (Day 1)
The first day of the course will focus equally on writing and editing for the web - there's so much crossover between the two that it makes no sense to isolate either one. Equally, there's a fair amount of editing work, and only a limited amount of 'pure' web writing.
Much of our time will be spent considering how the web is different from print media - how people use it, what they expect and demand of it, what you as a creator can learn from their behaviour (how to write, sub, structure, edit and even layout web pages).
There will also be a strong emphasis on "not reinventing the wheel" - tapping into existing technologies - and also on focussing on your core strengths rather than trying to be too much of a generalist. Participants would get a great deal out of the course if they come away at the end of the day thinking about online media as different from print, and looking at websites in a more critical and analytical way.
Lorna V (Day 2)
The second day of the course will focus broadly on consumer-lifestyle
journalism and, in particular, how to make this work on the web.
We will be
going through people's individual interests - even the most geeky interest that they
have might lead to potential work - and then show them how to turn it into
writing.
We'll look at the difference between advertising/promotional writing, and
journalistic writing; the different types of consumer/lifestyle websites,
as well as magazines/newspapers online, and how these relate to the print
equivalents.
Peter Carty (Day 3)
On day three, the topics we cover will be reviewing, travel writing and
blogging, all from an internet perspective.
We will look at how to research and write pieces for each topic individually.
We will also scrutinise, in
some detail, relevant pieces of writing in each category which we will take from the net.
